It’s really hard being a customer these days. If there isn't enough for me, there must be a problem. If things don’t go exactly to plan or mistakes happen, well that just won’t do. What about ME?!?! Apologies? That's not good enough.
Lost Abbey made some mistakes. You can read about the whole story here along with what I believe is a sincere apology. Mistakes were made, people were inconvenienced, and time was wasted. In the Instagram comments you’ll find a variety of sad tales and angry threatening messages.
What I find the most fascinating about this whole ordeal is the reaction people are having. What if you got shitty service at a restaurant? Would you keep going back the next day and trying again? At a certain point you have to ask yourself “what the fuck is wrong with me?” How many of these people screaming their heads off about how unfair it is will be back next year? Every single one of them without question.
If the drive thru line is too long at Taco Bell, you’re like “naw” and you drive off. If you show up to your local brewery an hour early for their anniversary party and there are two hundred people in front of you, you get upset. You just found out your true love has a bunch of other lovers.
It’s the time for you to either:
(A) Put it into perspective and understand that this is the reality of the situation. Nobody intentionally wronged you. Nobody's health is being threatened you’re just being inconvenienced.
(B) Make a scene and embarrass yourself.
It’s really the minority of craft beer fans that choose B, but when they choose B they go HARD. This is a classic toxic relationship. You spend hours on-line cycling between anger and sadness and in the end it's because you love her so much. If it was this much work to get a 6 pack of PBR tallboys you would just say "I'm out, I'm switching to boxed wine".
We live in the Yelp generation. If you can get enough eyeballs on your biased word vomit of a review you’ll probably get some free shit. Would you go back if it was truly a horrible time? Hell no. That is what I don’t get about the anger I see on social media about breweries. Every year people bitch and moan about ticket sales. It’s always someone’s fault and in the end they ALWAYS come back again.
Online ticket sales for extremely in demand beer fests and beer releases have essentially turned into a lottery. If the page won’t load and then you see it’s sold out, you lost. The world isn’t out to get you. If it’s on Brown Paper Tickets you’ll say it should be on Eventbrite or vise versa. It was in my cart blah blah blah. They all take a shit when they get a lot of traffic and magically everything sells. Then the next year it’s the same cycle. Win or whine.
Would you keep buying Duck Duck Gooze if it wasn’t good (and you couldn’t just sell it)? Do you feel like you owe Lost Abbey anything? No you don’t. You don’t owe them anything and they don’t owe you a fucking thing. They are just trying to sell their beer. Don't buy it. I dare you. Do you think they wanted this to happen? Fuck no. This is a nightmare. I can tell you with 100% certainty that everybody there is sick of this shit. So how about being an adult. Be patient or stop being a customer. That's what adults do.